Naming, Brand Identity, Campaign, Marketing Collateral, Website Design & Development
Work? Shop? How about Work/Shop.
Located in the heart of Dallas’ Prestonwood neighborhood, the mixed-use district by Triten Real Estate Partners is a reimagining of what a symbiotic working, shopping and dining district can be. Work/Shop provides all the benefits of Class A office space and places it in a setting ripe with amenities that enrich the professional experience. This mixed-use, family-friendly environment will not only feature tech-forward office space, but many high-end and local retail and dining amenities—all connected with activated greenspace. It’s not work, it’s business unusual.
We partnered with the Triten team to translate their vision into a name, brand identity, and creative campaign concept that works across analog and digital media to reach members of the brokerage and general community. Inspired by the balanced nature of the space, the brand and campaign celebrate the active, blurred-lines nature of working and playing in an activated and energetic environment. With classic clean lines and a fresh use of classic typography, Work/Shop’s branded approach is a blend of flexible visual tools and a playfully efficient voice that’s polished enough for the workplace, and modern enough to house the best of local and national lifestyle brands.
Please visit the Work/Shop website here.