Whatchamafeelit is a social and emotional learning initiative and kit by the Andy Roddick Foundation that empowers children, with the help of their families and caregivers, to identify, process and communicate their feelings and engage in social and emotional learning.
With the onset of the pandemic in 2020, the Andy Roddick Foundation was unable to conduct their in-person after school programs. To counteract reduced socialization and missed interactions due to online learning, ARF—and the teachers that work in their programs—created a social and emotional learning program, called Whatchamafeelit, that kids could do at home, and have their caregivers follow along with them.
We partnered with ARF to develop the name and brand for this important initiative, and then helped to design the learning materials. To help spread the word, we supported awareness of the program through digital marketing and public relations efforts.