Post House Creative (PHC), Columbus, Ohio-based content creation and video production boutique, has acquired lookthinkmake (LTM), an Austin-based advertising and branding firm. This happens on the heels of Compass Communications, an Austin-based public relations firm, having merged with lookthinkmake. LTM will retain its name and current branding, while becoming a More »
…These terms are often used interchangeably, but they shouldn’t be. They actually have specific meaning. Marketing Majors Know the Four Ps. Quick old school definition of marketing: Define what the product is. Determine how to price it. Determine how to get to the consumer’s place. Figure out how to promote More »
1. Focusing on community is the best guiding light. When we make brands and campaigns, websites, or pitch stories to journalists, we spend time thinking about community. Who are we serving? Why do they need or want it? How does it help? This is what every good agency should do. More »
> 1. Be a good human and good work will follow. This seems obvious, but it’s actually sometimes difficult to achieve. We are occasionally asked to craft stories and develop work for would-be clients that could pay us well, but the message is inconsistent with their practice (aka they are More »
This spring, I took the advice of a friend and colleague, Dustin Wells, CEO of Headspring, who suggested that the key to growth is to examine your core values as a company. This wasn’t about the partners of our agency getting together to gab about how great we are, this More »