Brands: How Visual Identity and Campaign Build Recognition and Narrative

Within marketing and advertising there are two distinct—yet strongly connected—aspects that are important to your brand: visual identity and campaign messaging. At a top level your visual identity is for just that: identification. Your campaign message is where your brand begins to tell a story; campaign is all about communication. More »

Jokes that Burn More Than a 155 MPH Serve

The Situation Our client, the Andy Roddick Foundation, is a nonprofit organization that works to expand opportunities for young people to learn and thrive. Fundraising is an essential component to the foundation’s work in the community, helping to expand opportunities for young people to learn and succeed. Each year, the More »

Making Photos Come to Life in a Socially Distant World

Early this year, lookthinkmake began conceptualizing a new campaign for a long-standing client, The Crossvine, a master-planned community in Schertz, TX. As the community has grown, so have the stories and interactions among the residents and their friends and families. More than just homes, this community creates a place where More »

Cracking That Nut: Bringing Pease Park’s New Brand to Life

When it came to rebranding Pease Park Conservancy, we set out to find the heart and soul of Pease Park a new place to play. Pease is Austin’s oldest park. It is active, diverse and host to Eeyore and his colorful friends on the last Saturday of every April, among More »